While many designers have spoken out against dressing Melania Trump, Dolce & Gabbana have been vocal about supporting her. She recently wore the brand during her move to the White House, was spotted wearing a $51,500 D&G coat last month, and wore a dress from the label on New Year’s Eve. Stefano Gabbana has even proudly reposted photos of Melania wearing their designs.
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Look at the comments and you’ll see a string of condemnations of the brand for supporting Trump. Now, D&G is responding to critics with a campaign to “boycott” the brand. They just released tees that read “#Boycott Dolce & Gabbana” and released a video of a mock-protest.
If the concept seems familiar, that’s because Beyoncé did it first. When people were planning to “boycott” her after her 2016 Super Bowl performance of “Formation,” she trolled haters by selling “Boycott Beyoncé” shirts on tour.