Elder first joined Kempinski in 2014 as vice president of sales and marketing for Kempinski in China, where she oversaw all arms of business development for this market.
More recently, as senior vice president of business development, she led the teams responsible for Kempinski sales, marketing, distribution, revenue management and hotel public relations worldwide.
“Amanda has played a critical role in bringing our strategic roadmap to life across all aspects of business development,” said Markus Semer, chairman of Kempinski Hotels.
“As we look to the next ambitious chapter for Kempinski, I have every confidence that these efforts will continue to carry us forward, working alongside the respective chief operating officer in the regions, as we grow globally.”
Amanda has more than 25 years of experience in the luxury hospitality field, including senior global sales, marketing and operations positions covering Europe, Middle East, Africa and China.
Since March 2017 Elder has been a member of the management board of Kempinski Hotels and in April 2018 she was elected chairperson of the Global Hotel Alliance marketing strategy board.
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group.