The aim of Eurowings Digital is to bundle all the airline’s customer-relevant digital activities under one roof.
“Our sales on eurowings.com already amount to more than a billion euros and over the course of this year should increase to 1.5 billion euros per annum,” said Oliver Wagner, Eurowings chief commercial officer.
“Eurowings Digital will further drive the rapid growth of the eCommerce business.”
The main focus of the new company: turning the digital customer interface of eurowings.com into a fast-growing travel platform.
In future, as a digital travel companion, eurowings.com aims to ensure the long-term customer loyalty of approximately 40 million Eurowings customers.
Both the website and the Eurowings app will offer a personalised range of digital services and products extending beyond flights from A to B.
“Anyone who registers on our website, which they can use to customise hotel bookings, hire cars, event tickets and much more besides, will be happy to return,” Wagner explained.
“In future, we will be able to offer our 40 million Eurowings customers even better digital services and products.”
The company will have its headquarters in Cologne.
Among other things, the existing eCommerce section will make up a large part of the new Eurowings Digital.
Wagner added: “We already have excellent digital business expertise within the organisation which we intend to make the core of our new company.”
Over the next few years, there are plans for up to 150 employees at Eurowings Digital with additional experts being brought into the company in the process.