Facebook demands advertisers have consent for email/phone targeting – TechCrunch

Comments Off on Facebook demands advertisers have consent for email/phone targeting – TechCrunch

Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences too to target you with ads based on your email address or phone number. Starting July 2nd, advertisers will have to declare whether contact info uploaded for ad targeting was collected with proper
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Facebook plans crackdown on ad targeting by email without consent – TechCrunch

Comments Off on Facebook plans crackdown on ad targeting by email without consent – TechCrunch

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives
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