Hermes Opens Hermesmatic to Offer Customized Dip Dye Treatments to Silk Scarves

If you’ve recently found yourself the proud owner of an Hermès scarf (whether vintage or brand new!) it has bright days ahead of it thanks to Hermesmatic, a new pop up from the heritage luxury brand.

Courtesy of Hermès

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Set to open tomorrow in New York, in D.C. in July, Nashville in October, and LA in November, shoppers are invited to bring in vintage scarves (or purchase one) and dip dye it either fuchsia, violet, or denim blue. The dying process takes between 24 and 48 hours, with the final piece hand-delivered when completed. If you’re not local to any of the pop-up spots, you’re not left out of the fun either. While an in-person trip is required to re-color your own piece, a dip dye collection is available to shop online.

Visit to watch an adorable video that tells you all about the process!

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