The first Sandals resort, it was opened by founder Gordon ‘Butch’ Stewart in 1981.
The new dining additions will include Butch’s Steak & Seafood, specialising in exquisite chops and meat; a new Jerk Shack, serving the finest authentic Jamaican jerk; and Soy, a sushi restaurant.
Couples will also be able to enjoy premium spirits and stunning views at the resort’s new over-the-water bar, Latitudes, equipped with cantilevered hammocks and underwater lighting.
The resort continues to be a destination for couples in love with its new over-the-water chapel coming in 2018, where couples can tie the knot.
Couples can come to the resort for one of Sandals’ romantic, all-inclusive Weddings, Honeymoons or Retie the Knot ceremony.
Following its recent renovation, Sandals Montego Bay now invites guests to come experience the brand’s elevated vision of luxury all-inclusive.
The resort boasts all new room offerings, a new “living room” lobby area, and a high-tech conference centre that hosts up to 300 guests – upgrades that position the resort as the best destination in Montego Bay for international and local meetings groups.
With a concrete vision of revolutionising Caribbean hospitality, in 1981 Stewart purchased the Bay Roc in Montego Bay, Jamaica, a rundown hotel next to the airport that would become Sandals Montego Bay.
Despite any misgivings from Jamaica’s hospitality community, Stewart set out to exceed expectations – a concept that became his marketing modus operandi – and did, creating the first of what is today, the most popular award-winning, all-inclusive resort chain in the world.
Now with this renovation, Sandals Montego Bay is again transformed into the pinnacle of progress and luxury in the Caribbean.
“With this reimaging of Sandals Montego Bay, we have again brought the most innovative concepts in hospitality to the shores of Montego Bay,” said Stewart.
“This was the first Sandals Resort we opened, and it is with great honour that we reintroduce it to the world as the first in a new generation of luxury hotels, hinged on our infamous core competency: exceeding guests’ expectations.”