Why IGTV should go premium – TechCrunch

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[ad_1] It’s been four months since Facebook launched IGTV, with the goal of creating a destination for longer-form Instagram videos. Is it shaping up to be a high-profile flop, or could this be the company’s next multi-billion-dollar business? IGTV, which features videos up to 60 minutes versus Instagram’s normal 60-second limit, hasn’t made much of
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Snapchat now has cat lenses. (Yes, for your cat.) – TechCrunch

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[ad_1] It’s 8:00 PM on Friday night and you’re home alone and already drunk. Oh, is that just me? Well no matter. Snapchat has made lenses for your cat now. Yes, that’s right. Your cat! This is what the internet is made for, friends. Not all that fake news and trolling. Not having to read
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Instagram tests tapping instead of scrolling through posts, first in Explore – TechCrunch

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[ad_1] The effortless way you fast forward through Stories could be coming to more of Instagram . A screenshot from user Suprateek Bose shows Instagram “Introducing a new way to move through posts — Tap through posts, just like you tap through stories.” Now Instagram confirms to TechCrunch that it’s testing tap to advance within
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Snapchat becomes the mobile HBO with 12 daily scripted Original shows – TechCrunch

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[ad_1] Snapchat needs reasons for teens to come back every day as it struggles to grow amidst competition from Instagram, so it’s capitalizing on its Los Angeles roots. Today Snapchat unveiled its fall slate of a dozen “Original” video shows including its first scripted programs from top producers like Keeping Up With The Kardashians creator Bunim/Murray
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We’re talking AR with Snap’s camera platform head at TC Sessions: AR/VR – TechCrunch

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[ad_1] For a lot of consumers, Pokémon GO wasn’t their first exposure to augmented reality — it was the dog-selfie lens inside Snapchat. In the past few years, consumer use hasn’t evolved too heavily when it comes to what people are actually using AR for, even though technical capabilities have taken some giant leaps. Snap was
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9 highlights from Snapchat CEO’s 6000-word leaked memo on survival – TechCrunch

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[ad_1] Adults, not teens. Messaging, not Stories. Developing markets, not the US. These are how Snapchat will make a comeback, according to CEO Evan Spiegel . In a 6,000-word internal memo from late September leaked to Cheddar’s Alex Heath, Spiegel attempts to revive employee morale with philosophy, tactics, and contrition as Snap’s share price sinks
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Facebook tests Snap Map-style redesign of Nearby Friends – TechCrunch

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[ad_1] Helping friends meet up offline has been a massive missed opportunity for Facebook . Whether because the brand is too creepy or the politely opt-in 2015 rollout of its location sharing feature wasn’t creepy enough, Facebook Nearby Friends never quite took off. Only 103 of my 1,120 friends in San Francisco have it turned
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Snapchat’s users are surprisingly old and it’s telling them to vote – TechCrunch

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[ad_1] Snapchat is a college favorite more than a high school phenomenon. Only 20 percent of Snapchat’s US users are under 18, down from 22 percent in 2016 as some of its early adopters have now aged up and headed to college. Appealing to older users was a big motive for its otherwise-disastrous redesign that
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