Wearables – Summer reflection on 2018


Summer’s here, so let’s reflect back on the wearables that 2018 has brought us so far.

As it’s World Cup time, let’s ‘ick-off and coin yet another cliched football analogy:

It’s a game of two halves

Let’s analyze the somewhat predictable first half of the year in the wearable space this week before looking forward to, in this pundits view, a more unpredictable second half next week.

The first half – exactly as expected

While the pace of change in the wearable space, partly due to economics, is much slower than that of smartphones, with step changes taking place much less frequently, the first half of the year elicited few, if any surprises.

Tag Heuer

Tag Heuer started 2018 by launching the Connected Modular 41mm, a smaller and upgraded variant of its Connected Modular 45mm smartwatch. If you’re after a true luxury branded smartwatch available in a range of styles and materials, then look no further. Of course, there’s no getting around that being a ‘Tag’ results in price points that align with the rest of their range of timepieces.

The Connected Modular range is unique in this category that it utilizes an Intel Atom processor as opposed to a Qualcomm SoC. While the Intel Atom processor is off-the-shelf, with Intel withdrawing from the wearable space, it’s entirely possible Tag Heuer will adopt Qualcomm processors next time around.

Tag Heuer Connected Modular 41 collection

Our Take

  • Swiss watch bearing the Swiss Made label
  • Increased memory to 1GB & Storage to 8GB
  • AMOLED screen quality, dpi & brightness (max 350 nits) improved from Connected 45 variant
  • Wear OS has never looked better
  • Be prepared to pay ‘Tag’ pricing
  • No HRM, unlikely to be used for sports but all day heart rate has value nontheless.
  • 1 day max battery life


Early in 2018 Garmin introduced the Forerunner 645 Music, a GPS running watch with integrated music playback and support for Garmin Pay, Garmin’s contactless payment system.

Five months later, it rolled out the same capabilities to its Vivoactive and Fenix range introducing the Vivoactive 3 and Fenix 5 Plus series.

In addition to music and contactless payments, the Fenix 5 Plus series introduced mapping across the whole range – it was previously only available on the Fenix 5X. While this time around, unique to the Fenix 5X Plus is the introduction of wrist-based Pulse Ox.

Garmin continued to roll-out music storage & playback and Garmin Pay to its range of wearables

The Fenix 5 Plus series also introduced support for Galileo, the global navigation satellite system (GNSS) that is being created by the European Union, for improved accuracy in more adverse conditions. Unexpectedly Garmin has started to enable Galileo support on some other devices in its range through firmware updates, notably the Forerunner 935 and Fenix 5 (in beta at the time of writing) series.

Our Take

  • With their health and fitness focus you wont be left wanting for insights
  • Utilizing 12 Firstbeat fitness and health features
  • Sunlight-legible, transflective memory-in-pixel display sips battery but can’t be compared to AMOLED screen quality
  • GPS and music playback take their toll on battery life.
  • Can be integrated with a plethora of other Garmin devices from Cycling computers, bow sights, Satellite communicators, maritime sonar, boat autopilots and cycling accessories.
  • Spotify nowhere to be seen – yet
  • Limited support by banks for Garmin Pay
  • Extensible via apps, watch faces, data fields and widgets but smaller developer community than Apple or Google.

Xiaomi Mi Band 3

The Fitness band category, for many, is all the wearable they will ever need or their entry point as they better understand what they want from their wearable devices. Xiaomi has demonstrated again how strong this category remains by shipping 1 million of its affordable Mi Band 3’s in just 17 days since its launch on May 31 this year.

It helps that today’s fitness bands do more than merely counting steps. Wrist-based HRM’s are becoming the norm now in this class, as is mirroring your smartphone’s notifications. With the Mi Band 3 even supporting NFC for contactless payments.

Xiaomi’s Mi Band 3 verifying that a strong market still exists for these fitness bands

Our Take

  • Can’t be picky at this price point
  • 20 day battery life
  • Waterproof to 5ATM
  • Integrates with Google Fit
  • Can’t compare to the likes of Fitbit to data analysis


In 2018 Fitbit bookended the wearables category. Firstly with the introduction of the Fitbit Versa, its second smartwatch following the retro looking oft criticised Fitbit Ionic. Followed by the Fitbit Ace, a wearable-focused on our children’s well-being.

Fitbit Ace

Here’s some sobering facts. In October last year, the World Health Organization (WHO) published a report pertaining to the world’s population in relation to obesity and weight, which it summarized as follows:

  • Worldwide obesity has nearly tripled since 1975
  • In 2016, more than 1.9 billion adults, 18 years and older, were overweight. Of these over 650 million were obese
  • 39% of adults aged 18 years and over were overweight in 2016, and 13% were obese
  • Most of the world’s population live in countries where overweight and obesity kills more people than underweight
  • 41 million children under the age of 5 were overweight or obese in 2016
  • Over 340 million children and adolescents aged 5-19 were overweight or obese in 2016
  • Obesity is preventable.

Fitbit joins the ranks of Garmin with their Vivofit jr 2 and others by rebadging the Fitbit Alta at a lower price point and thus offering a fitness tracker specifically for children, addressing the problem of children’s inactive lifestyles. Therefore the approach is to focus on activity and exercise as opposed to weight.

Fitbit have lowered the minimum age that you can have a Fitbit account to 8 years old and now parents can set step and activity goals while inviting their children to challenges.

Fitbit’s Ace – further expanding options to motivate kids towards a health lifestyle

Our Take

  • A rebadged Fitbit Alta at a lower price point
  • Anything to help our children is good – right!
  • 5 day battery life
  • Showerproof
  • Fitbit App is one of the best
  • Tracks Steps, Distance and Active Time, plus basic Sleep
  • No HRM

Fitbit Versa

The Fitbit Ionic’s design was derisive, and while it might look right at home on Matt Damon’s wrist in The Martian, it lacked everyday appeal for many, especially the female non-astronaut audience.

The Versa brings the same fitness and smartwatch tech from the Ionic, except GPS disappointingly, packaged in a vastly improved design with more color and material options.

Fitbit’s Versa smartwatch has a less polarizing look than its Ionic range

Our Take

  • Design that mimics the Apple Watch
  • Good range of sport activities
  • Bright and vibrant display
  • 3-4 day battery life
  • Fitbit Pay contactless payment
  • Priced right
  • Lacks GPS
  • While lightweight – design a little plasticky for some


We were surprised when Huawei announced the Watch 2 2018. The name says it all. Remarkably identical to 2017’s Watch 2 the only new elements it brings to the party is eSim support enabling the sharing of the same phone number between your watch and smartphone. Additionally, Huawei packed in a couple of extra sensors, a capacitance sensor for measuring humidity and sweat along with a geomagnetic sensor to improve outdoor tracking – and that’s it.

Huawei Watch 2 2018 strikingly similar to its previous Huawei Watch 2

Our Take

  • Includes GPS and NFC
  • 4G model
  • Not the upgrade we expected
  • Looks not for everyone
  • Expectations are high for the Watch 3


Part of Huami, two of AMAZFIT’s wearables became globally available this year – notably covering off different segments with a focus on offering as much bang for your buck as possible.

The AMAZFIT Bip is a well featured Apple Watch lookalike while the AMAZFIT Stratos is intended to compete with sports watches such as those provided by Garmin without the premium price tag.

Xiaomi’s Huami AMAZFIT Bip & Stratos

AMAZFIT Bip Our Take

  • 45 day battery life!
  • Includes HRM and GPS
  • Dissapointingly GPS only used to improve distance measurements
  • Incredibly vibrant developer community to extend functionality

AMAZFIT Stratos Our Take

  • Garmin functionality at less than half the price
  • Utilizing 8 Firstbeat fitness and health features
  • Better than expected build quality
  • Bluetooth Music playback
  • Max 7 day battery life, GPS and music playback greatly reduce this
  • UI needs some work
  • Display not upto Garmin standards


Google’s Wear OS controls many of the smartwatches in the marketplace with the result that the market has become awash with watches packing a similar set of features. With brands differentiating themselves through either design, price or both.

It’s fitting that we end with the Ticwatch S and E, as these are the polar opposites of how we started off with the Tag Heuer Connected 41mm. Unashamedly focusing on delivering the majority of features at cost-effective pricing, Mobvoi are carving out a niche all of their own.

Mobvoi’s Ticwatch S and Ticwatch E. Fully featured Wear OS smartwatches at a great price point

Our Take

  • Plastic design invokes a Swatch Vibe
  • Low price
  • Day and a half battery life
  • No Android Pay
  • Good Smartphone App
  • No Android Pay

Half-time – No let’s take a look forward to what we’ll be strapping to our wrists later this year.

We’d like your thoughts on what features and capabilities are important to you by selecting your top three from the list below:

What features are important for your wearable?

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